Advertising. We see it everywhere, every day. I'm sure you can look around you at this very moment and see at least four advertisements within your vicinity. We walk through life with advertisements following us from street corner to street corner, from building to building. We see pepsi ads, and coupon fliers, we walk to our cars to find ads shoddily stuffed under our windshield wipers. We surf the web only to see our content surrounded by rectangular boxes telling us how to get the newest technology, the latest diet fad or the next such and such that will make our lives worth living! Being bombarded with advertisement everyday seems to desensitize us from it in a way. We see so many ads on a regular basis that many times, we just stop noticing, stop thinking about it and shut down to it. Until something shocking comes along, that is.
Companies advertise to their target audiences, to those that 'need' what they've got. Women are widely objectified within marketing stratagems. Everyone knows the phrase "sex sells", and companies are not afraid to utilize that phrase to its fullest. Jean Kilbourne is an innovative and groundbreaking author, filmographer, and feminist speaker that has changed the way that many look at advertising. In her 'Killing Us Softly' documentaries as well as her books: Too Sexy Too Soon, and Can't Buy My Love Kilbourne takes a look at the way that women are portrayed in the media and how it affects societal perceptions and public health. I recommend that anyone interested would watch the Killing Us Softly documentaries. Kilbourne provides an interesting and astounding view into the 'art' and destruction of advertising in the U.S.
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